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Although she reacted to auteur design, Alda Rosa experimented with different models and grammars, from constructivism to deconstructivism, from modernism to postmodernism, from auteur poetics to institutional rhetoric, ultimately adopting, in the last phase of her work, a more pragmatic and neutral graphic language. Her work, produced over more than 50 years, is distinguished by the rigor of form under the imperative of communication.