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Business Expert Writes the Playbook on 'How To' Rapidly Increase Performance and Profit in Any Company. Bob Prosen cuts like a laser through the fog of political correctness and business-as-usual in his new book. Prosen says he's had enough of the business books that tell readers what to do rather than how. "Forget the platitudes and feel-good anecdotes from a few CEOs and business gurus. Get to the point, the how-to details that can actually help leaders get the results they need in the companies they run," Prosen counsels.